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Masters of Sport Management


The William Penn University Masters of Sport Management program is designed to build practical and useful skills to excel in marketing or management positions in the professional or collegiate sports world.

At William Penn University, one of our goals is to create professional and skilled leaders. Through our Masters of Sport Management program, we strive to provide students with leadership abilities that fulfill both professional and personal needs. The MSM is offered online and in the evenings.

The program focuses on the development of skills and knowledge required to work with people in a variety of athletic levels. WPU’s Master’s program provides a framework and strategies for understanding sports marketing tactics, anticipate risk before a situation can become problematic, design and development of facilities or events, and establishing policies or procedures utilized by governing organizations. That is the Master’s program you will find at William Penn University.


With a Masters of Sport Management degree, there are a variety of industries that may hire graduates from this program, including business, tourism and recreation, education and the media. More specific employment opportunities include the following:

  • Facility Manager
  • Athletic Administrative Assistant
  • Professional Realtor
  • Financial Planners
  • Sports Information Director or Statistician
  • Sporting equipment and supply companies
  • Coaching/Assistant Coaching Positions
  • Media Outlets—TV, Radio, Newspaper, etc.
  • Public Relations or Advertising Agencies
  • Operations Departments
  • Sports Development or Business Management


Penn Activity Center (PAC)

The Penn Activity Center was opened in 2008 on the west side of campus. The facility has a variety of recreational space and equipment, including two basketball courts, artificial turf, and an indoor track. The PAC’s second and third floors have classrooms, biology labs, faculty offices, and the PAC Cafe.

  • Two collegiate-size basketball/volleyball courts
  • 45 yards of artificial turf
  • Locker rooms
  • Office of Admissions
  • Financial Aid Offices
  • Campus Health Clinic
  • PAC Cafe
  • 300-yard running/walking track
  • Science Wing
  • Ware Auditorium
  • Cardio Training Center


You will be taking the following courses as a graduate student in the Masters of Sport Management program:

  • MBL 512 Character‐Based Servant Leadership
  • MBL 520 Ethical and Moral Business Leadership
  • MBL 524 Financial Management for Business Leaders
  • MBL 532 Systems, Performance, and Organizational Effectiveness
  • MBL 540 Leadership and Community
  • MATH 510 Statistical Methods for Research
  • SMGT 510 Research Design
  • SMGT 520 Sport Marketing
  • SMGT 530 Risk Management
  • SMGT 540 Administration of College Athletics
  • SMGT 550 Design and Development of Sport Facilities and Events
  • SMGT 590 Thesis – 6 Hours