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Master of Sport Management


The William Penn University Masters of Sport Management program is designed to build practical and useful skills to excel in marketing or management positions in the professional or collegiate sports world.

At William Penn University, one of our goals is to create professional and skilled leaders. Through our Masters of Sport Management program, we strive to provide students with leadership abilities that fulfill both professional and personal needs. The MSM is offered online and in the evenings.

The program focuses on the development of skills and knowledge required to work with people in a variety of athletic levels. WPU’s Master’s program provides a framework and strategies for understanding sports marketing tactics, anticipate risk before a situation can become problematic, design and development of facilities or events, and establishing policies or procedures utilized by governing organizations. That is the Master’s program you will find at William Penn University.


With a Masters of Sport Management degree, there are a variety of industries that may hire graduates from this program, including business, tourism and recreation, education and the media. More specific employment opportunities include the following:

  • Facility Manager
  • Sports Information Director or Statistician
  • Sporting equipment and supply companies
  • Coaching/Assistant Coaching Positions
  • Media Outlets—TV, Radio, Newspaper, etc.
  • Public Relations or Advertising Agencies
  • Operations Departments
  • Sports Development or Business Management


You will be taking the following courses as a graduate student in the Masters of Sport Management program:

3 of the following MOL courses:

  • MOL 512 Character-Based Servant
  • MOL 520 Ethical and Moral Business Leadership
  • MOL 532 Systems, Performance, and Organizational Effectiveness
  • MOL 540 Leadership and Community
  • SMGT 500 Research Design
  • SMGT 550 Sport Marketing
  • SMGT 555 Risk Management in Sport
  • SMGT 560 Administration of College Athletics
  • SMGT 565 Design and Development of Sport Facilities and Events
  • SMGT 570 Sport Finance
  • SMGT 580 Project or SMGT 585 Internship