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Master of Sport Management

The William Penn University Master of Sport Management program is designed to build practical and useful skills to excel in marketing or management positions in the professional or collegiate sports world.

At William Penn University, one of our goals is to create professional and skilled leaders. Through our Master of Sport Management program, we strive to provide students with leadership abilities that fulfill both professional and personal needs. The MSM is offered online and in the evenings.

Master of Sport Management Program

The Master of Sport Management program at William Penn University is designed to prepare students for leadership roles across various levels of athletics. Whether aspiring to work in youth, collegiate, or professional sports, students gain the knowledge and skills necessary to thrive in this competitive field. The program provides a strong foundation in sports marketing strategy, risk management and prevention, facility and event design, and the development of policies and procedures used by athletic governing bodies. Through a blend of academic theory, real-world application, and a focus on ethical leadership, William Penn equips graduates to make a meaningful impact in the sports industry. This is the graduate program that shapes future leaders in sport management.

With a Master of Sport Management degree, there are a variety of industries that may hire graduates from this program, including business, tourism and recreation, education and the media. More specific employment opportunities include the following:

  • Facility Manager
  • Sports Information Director or Statistician
  • Sporting equipment and supply companies
  • Coaching/Assistant Coaching Positions
  • Media Outlets—TV, Radio, Newspaper, etc.
  • Public Relations or Advertising Agencies
  • Operations Departments
  • Sports Development or Business Management

Faculty

Professor of Kinesiology

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Assistant Teaching Professor of Kinesiology

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Instructor of Sport Management

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